Pastel flowing cake table arrangement purple roses white hydrangea blue delphinium and lavender stock Clearwater wedding florist

Process of designing a classic white rose bridal bouquet for a wedding at the Secret Garden at Paradise Spring in Lithia, Florida and created in my studio in Clearwater, Florida

Moody vibe centerpieces of deep burgundy and purple blooms incorporating Spanish moss to complete the mood for a fall wedding at the Courtyard by Marriott Clearwater beach. What a view from their rooftop terrace!

The Garden of Eden Story: Artistry Rooted in Precision

Meet Your Lead Designer: Victoria Holmberg

A Lifetime of Flowers. A Career of Detail.
My journey with flowers began long before I opened my own studio. As a second-generation florist, I was raised in the scent of fresh-cut stems, learning the craft at my mother's side. Though I eventually transitioned to a 20-year career as a practicing attorney, my eye for design and my heart for the garden never faded. 

In 2020, I returned to my first passion, and in 2023, I founded Garden of Eden Floral Designs. Today, I combine the meticulous organization and problem-solvingof my legal background with the inherited artistry of a lifelong florist to serve Clearwater’s most discerning clients and resorts.

Clearwater Heart, Hawaiian Soul

A Florida native through and through, I have called Clearwater home for 22 years. My studio sits just across the bridge—less than three miles from the pristine sands of Clearwater Beach.

While the Gulf Coast is my home, my creative inspiration often travels 4,000 miles west. Having visited the islands of Hawaii many times, I am captivated by the "Aloha" spirit and the architectural beauty of tropical flora. I specialize in weaving that lush, island-inspired vibrance into my designs, creating arrangements that feel exotic yet perfectly at home in our coastal sunshine.

What I Do: Full-Service Artistry

I don't just deliver flowers; I customize an atmosphere. Whether you are a local resort looking to elevate your guest experience or a couple traveling across the world or the country for a destination wedding, I provide high-touch service and uncompromising quality.

  • Lobby & Resort Florals: I partner with Clearwater’s luxury hotels to provide recurring, high-impact lobby installations that define a guest’s first impression. 

  • Destination & Intimate Weddings: Specializing in micro-weddings and destination elopements, I offer full-service floral design that is as logistically seamless as it is beautiful. 

  • Business & Events: From corporate brand activations to intimate private dinner parties, my floral designs are intended to be a conversation piece. 

  • Custom Sympathy Tributes: I create deeply personal, bespoke floral tributes to honor loved ones with dignity and grace.

The Garden of Eden Difference

Because of my background in law, I understand that "the small things" are actually the "big things."

  • Unrivaled Communication: You will never wonder about the status of your order.

  • Strategic Design: I analyze every space—from a hotel lobby to a beach altar—to ensure the scale and longevity of the flowers are perfect.

  • Exotic Sourcing: My love for Hawaiian flora drives me to source unique, premium blooms that set our designs apart.


My Approach

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Simple ideas

Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Lasting impact

We build with clarity, act with integrity, and always stay curious.